On April 13, Latinitas hosted their annual one-day-only conference, Startup Chica, at the Austin Community College Highland campus. Throughout the day attendees, students between the ages of nine and fourteen, were inspired to create their own startup. Through various workshops, the students broke into teams. They brainstormed the idea, cost, and execution of their businesses, culminating in a Shark Tank-esque ending where the teams pitched in front of a panel of judges.