JCPenney is proud to introduce the final Hope & Wonder capsule collection of 2023 to honor Hispanic Heritage Month in support of Latinitas, a nonprofit that empowers young Latina girls, and all girls, to innovate through media, technology, leadership and creative skills. This is JCPenney’s second Hope & Wonder Hispanic Heritage Month collection and our second consecutive year partnering with Latinitas. This collection was designed by the JCPenney Creative Coalition, an inclusive group of designers who represent the communities being celebrated during Hope & Wonder™ cultural observances.
Since 1968, Hispanic Heritage Month has been celebrated in America from September 15 to October 15. Many Latin American countries mark their independence during this time, including Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua on September 15, Mexico on September 16 and Chile on September 18. In the US, the month recognizes and celebrates the significant impact of Hispanic Americans on our country’s culture.
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